How Users Behave on the App Stores: the App Store vs. Google Play

Decode user behavior on two biggest app marketplaces. Get actionable insights to incorporate into your strategy.

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What's inside?

Learn the difference in user behavior on the App Store and Google Play to incorporate in your paid UA and ASO strategy.

Download the report to get valuable insights on:

  • The factors influencing user behavior on both platforms.
  • The behavior differences in terms of the app discovery, acquisition, and many more.
  • User perception of the different app’s product page elements.
  • Effective mobile marketing strategy capitalizing on user behavior differences.
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SplitMetrics Optimize: Validate concepts and ideas

Win more conversions with SplitMetrics Optimize, an advanced mobile optimization platform for data-driven decision making, user behavior testing, validation of ideas, concepts, and features via A/B tests for iOS and Android on the product, search and category pages.

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30K experiments
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63% lift
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