Watch the recording of the App Growth Panel where seasoned industry experts from SplitMetrics, AppTweak and King discussed the latest and most effective ASO strategies that will help you strengthen your organic growth strategy.
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Discover how to leverage AI-powered tech and custom product pages,
and learn how they can help you improve your app visibility and conversions.
Identify key market updates to keep an eye on and learn how to conduct data-driven experiments to identify the best ASO strategies and tactics for your app.
Ask our seasoned experts the most burning questions, get valuable insights, engage in lively discussions, and learn from real-world case studies.
Simon is Head of ASO at AppTweak. He leads an international team of ASO Experts, providing analyses and insights on advanced ASO for top apps across a variety of categories & countries. Simon contributes to advancing ASO knowledge with practical research and frameworks such as A/B testing or Brand Defense Cost Modeling in Apple Search Ads. A seasoned speaker at mobile growth conferences, he is also a co-author of The Advanced ASO Book – 2022 and hosts many online webinars.
Luis is an experienced ASO Specialist with a passion for mobile gaming. With over 7 years of digital marketing experience, he leads the ASO strategy for King’s games, optimizing app store listings and implementing testing strategies. Luis’s expertise in ASO, data-driven approach, and creativity have proven successful in improving rankings and conversions in the app stores, driving organic growth for mobile games.
Yulia is an accomplished ASO Team Lead with 6+ years of experience in the mobile app industry. She has a proven track record of helping app developers and publishers across different verticals and geographies improve their app rankings and conversions in the app stores. At SplitMetrics, she is responsible for developing and implementing strategies to help clients achieve their ASO objectives through advanced technology, modern techniques, and the latest market trends.
Alex is a client success leader with more than five years of experience in the mobile industry. He is passionate about ensuring exceptional customer support and has a deep understanding of customers’ needs, as well as mobile app growth strategies and technologies. At SplitMetrics, Alex helps top app publishers and developers create long-term growth engines using innovative software solutions and services.
Lina is a Marketing & Communications Lead with 10+ years of digital marketing experience within B2B SaaS solutions. She provides mobile marketers with valuable insights and best practices on app growth, ASO, user acquisition and Apple Search Ads. Her strong background in PR and communications enabled Lina to come up with solid content and brand strategies for international high-tech companies.