Tightening budgets, plummeting consumer sentiments, and shifting focus from growth to profitability are forcing app marketers to revisit their user acquisition and engagement strategies. Watch a recording of the App Growth Point where SplitMetrics & YouAppi experts will share cost-effective strategies and practical insights for iOS UA and retargeting in the privacy-first era.
Learn how personalization trends, ROAS optimization needs, and data ambiguity have changed the iOS UA landscape.
Explore how app marketers run high-performing retargeting campaigns for iOS users after Apple’s deprecation of the IDFA.
Understand how to fuse innovative technology with UA & retargeting strategies to drive improved outcomes.
Hilit is a global growth strategist and a retargeting DSP expert, with a laser focus on performance. At YouAppi, she brings her 15+ years of experience in leadership, sales, and client services to lead global brands to ultimate success. She uses her expertise to drive revenue by developing new strategies in order to grow, retain, and scale businesses through highly engaging personalized mobile experiences.
Hanna is a revenue leader, seasoned sales professional, and Apple Search Ads automation expert with 9+ years of experience in the SaaS industry. At SplitMetrics, she helps top world app publishers and developers grow and scale their businesses through intelligent automation and full-funnel analytics.
David is a people-focused leader with a proven record of success in building multi-million dollar revenue teams for high growth tech companies. He has profound experience in sales, engineering, and fitness. At SplitMetrics, he helps leading mobile app publishers scale their businesses with SplitMetrics’ intelligent software solutions.