SplitMetrics Acquire • Apple Search Ads Optimization Platform • Apple Search Ads Partner

Data control

Manage ads.
Not Excel tables

Attribute 100% of data in one Ads Manager dashboard without copy-pasting endless tables.

AI algorithms

Invest time in strategic tasks. Not routine

Hit ROAS & join top ad spenders who’ve automated 95% of optimization with AI algorithms.

Insights

Navigate with insights.
Not gut-instinct

Know how you share the market with competitors, optimize costs in one dashboard, and scale.

Team support

Don’t make it all alone. Get support at every step.

Get 5+ experts to audit, onboard, and forearm your team with expertise and insights.

FxPro cuts CPA for conversions by 55%

“We have everything we need – all statistics, including conversions / CPA. We can manage bids and budgets, we can create the rules for automatization, which really helps and saves a lot of time.”

Victoria Rodkina

Marketing PPC Team Lead at FxPro Group

InnoGames improves generated profit by 22.5%

“Now we are able to create and optimize more campaigns at the same time and do more tests without losing the overview or risking overspending on poorly performing elements.”

André Ziller

Online Marketing Manager SEA

Yousician grew Trials x1.5 and decreased Cost per Trial by 40% in a year

“Working with SplitMetrics has always been a pleasure. The team is professional and has helped us achieve our goals. They understand our needs and have always given us countless innovative ideas to solve our problems. I couldn’t be more pleased.”

Victoria Chan

Lead Growth Marketing Manager at Yousician

All case studies

Analyze

See your account data transparently

Surpass the limitations of the iOS-15 era and see your full funnel transparently on SplitMetrics Acquire platform. Be prepared to optimize at a moment's notice: attribute, unify, see beyond the target metrics, move them up & to the right, and accelerate ROAS.

Full-funnel view

Bridge the gap between dynamic data in Apple Search Ads and your MMP. See what brings real profit and optimize what’s not - all in one dashboard.

Control over your data

Get a transparent view of each keyword and activity facet easily with a built-in no-code MMP integration
Take advantage of the attribution data integrity, including SDK level
Attribute custom data from your internal BI for any date range
Trust your data with ongoing accuracy double-check by our proactive support team

Insightful Reporting

Piece together all the campaign and keyword data formats with one Ads Manager dashboard
Make better decisions when seeing the key actual & cohort metrics at any level: from campaign to the keyword’s drilldown
Create funnels with micro-conversions of in-app events, set as your target goal, control budget changes and grow ROAS
Tailor reporting with custom formulas and columns of standard or custom metrics and vizualize in charts

Optimize

Automate and scale

Overcome the time & workforce limitations of manual account housekeeping and cut overheads of 10+ UA managers. Delegate tedious tasks to a 24/7-autopilot, scale account of any size to save time for strategizing.

Automation

Respond proactively to any spikes, gaps, or budget limits in the auction: use 200+ automation rules or get custom alerts
Use different bidding strategies: control the low- and bid up the high-performing keywords
Evaluate your performance strategy: check how each rule affected in the automation rules log

Bulk management

Quickly filter and optimize in a snap at any level: from keywords to campaigns and automation rules
Expand your app for new storefronts in 3 clicks with campaigns and ad groups bulk duplication and editing
Manage 10 or 100 same easily. Upload lists, move across ad groups, change match type, increase bids or pause

Maximize ad campaign performance with Bid Optimization Strategy

Force multipliers for UA managers: smart bidding algorithms enable multi-factor optimization and incremental growth.

Portfolio coverage

Manage a centralized bidding strategy, apply Bid Strategy to ROAS or CPA goals for any set of campaigns.

Effective algorithm

Maximize campaign optimization with an algorithm covering most keywords, boosting high-potential ones.

Custom strategy fine-tuning

Adjust Bid Strategy to your needs - manage KPI settings, bidding aggressiveness, adjustment limits.

Predictive keyword performance

Get accurate bid predictions based on the whole portfolio performance history.

Transparent bidding

Make informed decisions - get detailed data on bid adjustments, estimated target value, and suggested actions.

Automation

Automate essential yet routine tasks and free up time for creative aspects and high-level strategic objectives.

Grow

Get actionable insights and hit your KPIs

65% of marketers lack a reliable ROI instrument. Use our insightful solutions to know your market positions, automatically optimize bids to your downstream metrics 24/7, and grow ROAS.

Learn more

Smart Suggestions

Stay within your business’s KPIs by optimizing towards your ROAS/CPA as your goal
Improve your bidding strategy with aggregated recommendations from Apple and our AI algorithms
React to market changes automatically with an error-free 24/7- solution instead of manual weekly management

Insights

Track your Share of Voice for each keyword, spot slack capacity and change bids in one dashboard
Know the competitive landscape by monitoring your top-10 competitors’ SoV for every keyword
Spot new opportunities for incremental scaling with keyword Search Popularity rank
Track your Apple Search Ads campaigns effect on the app’s position with Organic Ranking

Get support

Dedicated team

Facing challenges due to the lack of resources and expertise in Apple Search Ads? SplitMetrics Acquire provides you with a certified cross-functional team working with your account and raising your expertise.

Stay up to date with our strong focus and Apple Search Ads partnership
Get 24/7 team support with onboarding, account audit, setup, and strategic planning

Get a priority access to industry insights, best practices, and benchmarks
Take extra advantage of SplitMetrics Agency ASO and UA services

Unlock the Apple Search Ads potential

See your account data transparently

Full-funnel view

Control over your data

Insightful Reporting

Automate and scale

Automation

Bulk management

Maximize ad campaign performance with Bid Optimization Strategy

Get actionable insights and hit your KPIs

Smart Suggestions

Insights

Custom Product Page Development

Dedicated team

Strong focus and expertise in Apple Search Ads

Trusted partner

100% growth

90% automation

200+ rules