How to Reduce CPA and CPI for Your Mobile App

Get this guide and learn how to reduce cost per install and cost per acquisition by improving TTR, optimizing the conversion rate and CPT bids, using ASO, Apple Search Ads and app store A/B testing.

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This paper will help you decrease CPA and CPI for your app with insights on:

  • Improving your tap-through rate
  • Optimizing your conversion rate
  • Taking advantage of Apple Search Ads
  • Optimizing CPT bids
  • Running mobile A/B testing experiments
  • Optimizing for low-funnel events

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How to Reduce CPA and CPI for Your Mobile App