Explore the platform used by world's best app publishers to improve conversion rates, boost app installs and learn about their users on the App Store and Google Play.
Run A/B tests on your store listings
Test icons, screenshots, video preview, description, pricing, or anything else on your app page + Search and Category page. Optimized content brings more installs and lower CPI.
Analyze user behavior
Get powerful insights into visitor behavior on your app page. We’ll walk you through every click and scroll of your visitors so you can understand how to optimize your creatives. At what moment did you lose them? How many screenshots did they scroll through? Which one caught their eye and led the finger to tap “Install”?
Get real data when screenshot views, “read more’s”, or video previews triggered conversion. Segment users by behavior and analyze their interaction funnel. We’ll give you all the data you need to rock your app store optimization strategy.
Test against competitors
Track your app’s conversion in search results when displayed next to your rivals. Replicate app store experience with Search & Category test and analyze your competitor’s conversion rate.
Test your app at prelaunch
Get early product feedback with fully customizable surveys and subscription popup forms. Validate your app idea quickly. Experiment to find the most attractive value proposition and the most converting design. Collect user data before the product goes live.
Sample size advisor
Get the sample size right with our built-in tips on how many more users you need to reach significance and finish the test. Make data-driven decisions about testing and evaluate your budgets correctly with our sample size advisor.
Get full control over experiment
You can choose whether to use our automatic settings or to adjust the experiment sensitivity manually in terms or traffic costs, time and sample size.
Personalize app pages for different demographics
Use advanced segmentation features to track the difference in conversion for female and male users, different age segments, and more. See what variations worked better for different users, and refine your page design to match their preferences.
Boost conversion with best practices & insights by SplitMetrics
Get tips on how to design your app store page for maximum conversion. We analyze the latest design trends and data from thousands of new experiments and feature the most converting and creative app designs in mobile industry.
Collaborate with your team
Manage app store page creatives together with your team. Share test results and get feedback fast. Add clients and co-workers to your team dashboard or send them reports with a simple URL.
Synergize with other marketing tracking tools
We support integration with Adjust, Applsflyer, Tune, and all the major marketing analytics tools and platforms so that no install is left untracked and unattended, and you have all the important data synced.
Test localization
Create experiments to test the impact of localization on your app page conversion.
