Data is the new gold, indeed, and we have just the tools to extract and present it to you in the most interactive way possible. Meet our new solution, SplitMetrics’ Apple Search Ads Benchmark Dashboard!
We developed the Apple Search Ads Benchmark Dashboard to provide UA managers with the most up-to-date data available. The Apple Search Ads benchmarks are based on the aggregated and anonymized data of campaigns managed in SplitMetrics Acquire, ensuring their reliability and accuracy.
Our Dashboard offers an easy-to-use interface that enables you to monitor and analyze your campaign results against industry and category averages. With actionable data-based insights, you can make informed decisions about your advertising efforts, identify areas for improvement, and seize app growth opportunities.
The Apple Search Ads Benchmark Dashboard provides a comprehensive set of key metrics for UA managers to evaluate their efforts in Apple Search Ads. The tool allows users to view the following metrics:
- Average Cost per Tap (CPT)
- Average Cost per Acquisition (CPA)
- Average Cost per Mille (CPM)
- Average Tap-Through Rate (TTR)
- Average Conversion Rate (CVR).
The metrics above are available for Apple Search Ads search results and Search tab campaigns and can be sorted by categories & region.
To set your app for success amid a rapidly-changing market, you need to absorb and analyze large amounts of data — which is no small feat. This is where SplitMetrics steps in. We’re always on the lookout for new solutions to empower our customers with reliable insights, and our brand new Apple Search Ads Benchmark Dashboard is the key to unlocking the full potential of data as a valuable resource for app businesses — in a quick and interactive way.
At SplitMetrics, our mission is to provide UA managers with relevant data that they can use to improve their campaign performance. We are confident that the Apple Search Ads Benchmark Dashboard will be an invaluable tool for UA managers looking to fine-tune their campaigns. Explore SplitMetrics’ Apple Search Ads Benchmark Dashboard today and get ready to scale upl!