App Growth Blog

A/B Testing

ASO, Search Ads, A/B Testing, Apple Search Ads, Playbooks & Guides, Custom Product Pages — 30 Oct 2023

The Ultimate Seasonality Guide for User Acquisition on the App Store

With infographics, visuals & more!

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Cases, A/B Testing — 15 Jun 2021

Papaya Gaming Case Study: 31% Increase in Installs with A/B Testing

25 min

A/B Testing — 7 May 2021

How to Make the Most of Mobile A/B Testing

60 min

A/B Testing — 16 Apr 2021

SplitMetrics Answers Burning Questions on Mobile A/B Testing

47 min

A/B Testing — 26 Feb 2021

Why A/B Test: Apps & Games at Different App’s Lifecycle Stages

36 min

A/B Testing — 13 Jan 2021

Conversion Optimization with A/B testing throughout App Lifecycle

72 min

A/B Testing — 4 Nov 2020

How to Fortify UA Strategy with Creatives Testing

60 min

A/B Testing — 31 Mar 2020

Mobile A/B Testing for App Idea Validation: Tips by SplitMetrics & Phiture

53 min

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