Branch is a mobile measurement and deep linking platform. With deep linking, when users click on your ad and install your app, they are taken directly to the content they were promised in the ad, rather than just being dropped on the app’s homepage. This creates a seamless user experience, increases engagement, and ultimately, drives conversions.
On the measurement side, Branch provides accurate attribution data so you can understand which of your marketing channels and campaigns are driving app installs and in-app conversions. It allows you to track the entire user journey and gives you insights into your user’s behavior, so you can optimize your marketing strategy accordingly.
Integrating Apple Search Ads with Branch:
With your Apple Search Ads running and Branch tracking in place, you can start analyzing the performance of your campaigns. The Branch dashboard provides comprehensive data about your ads, including impressions, clicks, installs, and in-app events.
By understanding which ads and keywords are driving the most conversions, you can optimize your campaigns, focus on what’s working, and improve what’s not. You can also leverage Branch’s audience segmentation features to target specific user groups with personalized ads, further enhancing your campaign performance.
