Definition: Retargeting, also known as remarketing, is a digital advertising strategy that involves targeting users who have previously interacted with a website or mobile app but did not complete a desired action, such as making a purchase or filling out a form. It aims to re-engage these potential customers by showing them relevant ads across different online platforms to encourage them to return and convert.How Retargeting Works User Interaction: When a user visits a website or interacts with a mobile app, a cookie or pixel is placed on their browser or device.Tracking Previous Visitors: The website or app tracks the user’s behavior and actions, such as the pages they visited, products viewed, or items added to the cart.Segmentation: Based on the tracked data, users are segmented into different retargeting lists, each tailored to specific actions or interests.Displaying Targeted Ads: Users in the retargeting lists are then shown targeted ads on other websites, social media platforms, or mobile apps they visit, reminding them of the previous interaction. E-Commerce Websites: Online retailers use retargeting to bring back users who abandoned their shopping carts and encourage them to complete the purchase.Lead Generation: Businesses engaged in lead generation use retargeting to reconnect with potential customers who showed interest but did not convert into leads.App Developers: Mobile app developers use retargeting to re-engage users who downloaded their app but have not been active recently. Segmentation: Segment your audience based on specific actions or interests to deliver more relevant ads.Frequency Capping: Limit the number of times a user sees a retargeting ad to avoid ad fatigue and annoyance.Personalization: Create personalized retargeting ads based on the user’s previous interactions to increase relevance and engagement.
