Game On: SplitMetrics Takes Part in 10th Edition of GameCamp Summit

The GameCamp Summit, the annual event by Google for Startups, celebrated its 10th edition in a hybrid mode this year, attracting more than 500 attendees from around the world — and we were happy to be part of it.

SplitMetrics is grateful for the opportunity to connect with gaming and app-first companies as well as mobile enthusiasts from over 20 countries, both offline and online. It was an amazing event full of insights from industry experts on topics such as mobile growth, user acquisition, creative strategies, data analysis, monetization, and investing into mobile games and apps.

During the event, our Account Executive, Darya Radchykava, delivered an astute speech titled “Data-Driven Success: A/B Testing & Custom Product Pages for Pinpointing Your Ideal Audience and Boosting Conversions.” 

Darya emphasized the importance of data-driven approaches in the highly competitive mobile gaming industry and shared practical tips and examples of how one can achieve significant improvements in their app store conversion rates and user acquisition campaigns. 

Here’s a sneak peek of the insights provided by Darya:

• The importance of audience validation
• How key marketing challenges can be solved with A/B testing tools like SplitMetrics Optimize
• How to identify your target audience and search for the new one
• How to seek the market for a new title
• How to test new gameplay mechanics
• The secrets of retaining your former players
• How to drive results with custom product pages

Take a look at the full presentation at the bottom of this article to learn more.

Participating in GameCamp Summit was a fantastic experience for us, and we’re proud to have been a part of such a thriving community dedicated to driving growth in the mobile gaming industry. It’s truly heartwarming to watch the knowledge-sharing culture bloom thanks to GameCamp!

About GameCamp

GameCamp is a conference and community dedicated to exploring the various business aspects of mobile games and apps. The aim of the initiative is to equip you with comprehensive knowledge about monetization and scaling of mobile products, best user acquisition practices across the globe, new creative strategies and mobile trends, and more.

About Expert

Darya Radchykava is an Mobile Growth Enthuthiast and Account Executive at SplitMetrics with a proven track record of driving user acquisition and engagement for apps. With 3+ years of experience in the mobile marketing industry, Darya has developed a deep understanding of the factors that contribute to the success of mobile apps.

Darya is known for her expertise in influencer marketing, app store optimization, user acquisition, and engagement strategies. She has worked with a wide range of clients, from app start-ups to established gaming companies, and has helped them to grow their user base and increase revenue.