ASO Benchmarks & Mobile Trends Report 2023

Get the latest ASO benchmarks, expert insights and actionable tips for popular app categories: Photo & Video, Language Learning Apps and Music Learning Apps on the App Store & Google Play.

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10000+ A/B tests

via SplitMetrics Optimize

3 app categories

Photo & Video, Language Learning, Music Education

150+ apps

on the App Store & Google Play

Zhanna Radovnya, Customer Success Manager at SplitMetrics

Mobile apps have changed our perception of education and entertainment, often combining the two. Our newest ASO Benchmarks Report highlights the similarities of these categories — as well as their differences — to provide you with clear recommendations for creating and changing app metadata. What’s more, this report is a pioneer of sorts, as in this version we disclose tips for designing custom product pages on the App Store.”

Zhanna Radovnya
Customer Success Manager at SplitMetrics

What’s Inside?

We analyzed over 10000 A/B tests to provide you with fresh ASO benchmarks, critical metrics for data-driven decisions, trending visuals & CPP. Access the report now to get:

Conversion Rate, Engagement Rate, and other metrics for each category.
Icon, Screenshot & Video Preview trends.
Insights on localization and App Store custom product pages.

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Prequel gets 75% improvement with A/B testing of video

“We discovered that the SplitMetrics Optimize is the best possible option. This is an important tool for out-of-store A/B testing experiments that helps us optimize our app listing without risking to drop the conversion rate.”

Stas Levshin
Growth Product Manager at Prequel

Ciliz improved the conversion rate by 19% with icon optimization

“SplitMetrics Agency helped us systematize the ASO hypotheses testing process, generate ideas and apply some of the hypotheses after testing to our real app store product page, with subsequent conversion improvement.”

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Etermax identified target before launching a game via A/B testing

“Having early information about these concepts allows us to focus on offering a more closed product for our audience. And also consolidate the strategy between ASO and UA. This allows for a better decision process and a more profitable acquisition strategy, with a much lower CPI.”