Conversion Optimization with A/B testing throughout App Lifecycle

A/B Testing — 13 Jan 2021 — Maryna Dorash

72 min watch

SplitMetrics & Moburst webinar on how to optimize conversions with A/B testing throughout app lifecycle:

02.05 Building the right testing strategy
25.00 A/B testing methods: which one works best?
33.50 Maximizing the chances that live results will match the test Maximizing the chances that live results will match the test: How to bring the traffic
38.35 Maximizing the chances that live results will match the test: Using the right tools
43.48 Winning with no winner
47.42 Lower cost per download in Apple Search Ads with A/B testing
50.38 Conversion Rate Optimization process throughout the app’s lifecycle
1.02.30 Life Q&A

Expert guest: Gilad Bechar Founder of Moburst – startups mentor at the Microsoft Accelerator and Google Campus, as well as a judge at competitions by the Mobile Marketing Association and App Promotion Summit.

ASO ASO tools a/b testing app store optimization Mobile advertising Mobile marketing prelaunch app store screenshots

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Maryna Dorash

Marketing Manager at SplitMetrics

Full-stack digital marketing specialist with a focus on driving growth through marketing analytics insights, marketing automation and paid user acquisition. Passionate about app marketing and mobile growth.

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