How to Fortify UA Strategy with Creatives Testing

A/B Testing — 4 Nov 2020 — Maryna Dorash

60 min watch

SplitMetrics & AppAgent share advice on how to enhance user acquisition strategy with creatives testing: best practices, advice on hypotheses and winning even without a winner + thoughts on iOS14 & IDFA.

We discuss all these questions:

Importance of creative testing in UA & some real success stories with KPIs boost
How to test: golden rules of creative testing today
Connecting the dots throughout the acquisition journey
How to build hypotheses that provide valuable insights
Where to test: most optimal platforms and formats
How not to test: mistakes to avoid
How to win without a winner: value of A/B tests without a winning variant
What changes to expect with iOS 14 & IDFA deprecation
Collaboration between the UA and creative teams

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Maryna Dorash

Marketing Manager at SplitMetrics

Full-stack digital marketing specialist with a focus on driving growth through marketing analytics insights, marketing automation and paid user acquisition. Passionate about app marketing and mobile growth.

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