SplitMetrics • Apple Search Ads Benchmarks Report

We aim to provide innovative technology, tools and insights to mobile developers and marketers, to help them scale with Apple Search Ads and grow their app businesses. That’s why we continuously analyze data, release benchmarks and constantly enhance our solution for Apple Search Ads automation and effective management.

— Max Kamenkov, CEO at SplitMetrics

What’s Inside?

This report includes average Apple Search Ads benchmarks based on the aggregate data from SplitMetrics Acquire (formerly SearchAdsHQ) for H2 2021.

We’ve analyzed 15 App Store categories and 61 Apple Search Ads markets to deliver average Apple Search Ads cost and conversion metrics:

Tap-through Rate (TTR)
Conversion Rate (CR)
Cost per Tap (CPT)
Cost per Acquisition (CPA)
Statistics by country (CPM, CPT, CPA, TTR, CVR)
Top Apple Search Ads gainers and losers across the App Store categories
Cost trends: CPT and CPA overall trends, trends for top app categories and most popular Apple Search Ads markers
Quarter-over-quarter changes in TTR, CR, CPT and CPA

Download this report to keep abreast of top trends in your niche, improve marketing KPIs and grow your app.

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Spark Networks reduces CPA and increases ROAS with SplitMetrics Acquire

“Automated rules saved us a great amount of time for the optimization of our Apple Search Ads campaigns. Thanks to the rules, we were able to decrease the CPAs, have an uplift of ROAS and increase the volume. SplitMetrics Acquire made our lives easier when it comes to pushing for more volume and optimizing the ROAS and CPAs.”

Ceyhun Kilinc
Performance Marketing Manager at Spark Networks

Aged Studio increases install rate by 27% with SplitMetrics Acquire

The main secret to increasing efficiency and scaling with Apple Search Ads is to build the correct campaign structure, expand keywords and use automatic rules. SplitMetrics Acquire helps with all of this. Also, their patient training for users and smooth communication ensures that we take the most of both SplitMetrics Acquire and Apple Search Ads.

Sinz Yang
UA manager at Aged Studio

FxPro cut CPA for conversions in half with SplitMetrics Acquire

Eventually, we use the Apple Search Ads console very rarely, because we have everything we need in SplitMetrics Acquire – all statistics, including conversions / CPA. We can manage bids and budgets, we can create the rules for automatisation, which really helps and saves a lot of time.