ASO Benchmarks and Mobile Trends Report

Get actionable insights into ASO for Health & Fitness apps, Simulation games and Casino games, find out key benchmarks for these categories on the App Store & Google Play.

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Data behind the report

3 app categories

Health & Fitness, Сasino games, Simulation games

2 app stores

App Store & Google Play

600 experiments

600 A/B testing experiments on SplitMetrics Optimize

As the market evolves, app marketers have to quickly adjust and provide users and players with experience tailored to their specific needs and expectations. Keeping abreast of ASO trends and knowing what target users are looking for helps to make the best first impression. A/B testing and concept validation are becoming more important than ever and constitute a cornerstone for mobile app businesses.
— Max Kamenkov, CEO at SplitMetrics

What’s Inside?

ASO Benchmarks and Mobile Trends Report 2021 is based on the aggregated behavior data of thousands of app store users tracked during experiments on SplitMetrics Optimize.

Find out the latest ASO Benchmarks for the App Store & Google Play:

Conversion Rate
Engagement Rate
Avg. time before action
Avg. CVR uplift after optimization of specific app page elements

Check how these indicators changed compared to 2020 and find out the latest ASO and creatives' design trends (icon, screenshots, app previews).

Download this report to get a deeper understanding of market trends and your audience, make data-driven decisions, choose the right concepts and build strong go-to-market strategies.

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Prequel got 75% improvement with A/B testing of video

“The Prequel app is closely related to photo and video editing, where nothing stands still and we do our utmost to always be at the forefront of the latest trends. Through mobile A/B testing of visual assets, we validate our hypotheses about potential user reactions to our ideas and values. We discovered that the SplitMetrics platform is the best possible option. This is an important tool for out-of-store A/B testing experiments that helps us optimize our app listing on the App Store and Google Play without risking to drop the conversion rate.”

Stas Levshin
Growth Product Manager at Prequel

Nanobit increased the conversion by 18% with SplitMetrics

“After applying the new icon, we had an 18% conversion rate uplift for organic users, and increased the total number of organic installs by 22% in 40 days.”

Daniel Jajetic
User Acquisition Manager at Nanobit

Lab Cave got 314% increase in installs with SplitMetrics.

“Testing and having the ability to analyze data are key for successfully redesigning a live game storefront. It is always risky, but taking a look at the outcome of your experiments should always tell you the right way to go. Even if the results aren’t what you hoped for! For Lab Cave, testing helped us realize who the right target audience was and that helped us grow more than we initially forecasted.”

Sergio Martinez
ASO Lead at Lab Cave