Lesson 4

Apple Search Ads Keyword Expansion

There’s an enormous ocean of keywords out there, and chances are that you miss some valuable fish.

In this lesson, you’ll find everything you need to know about Apple Search Ads keywords, how to add new ones to your current list of keywords and scale profitability.

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Lesson Contents

Apple Search Ads Keywords Basics
Characteristics of App Store Search Queries
Keyword Popularity and Long-Tail Keywords in Apple Search Ads
Keyword Technical Relevance in Search Ads
Discovery Campaigns
Keyword Expansion: Keywords Pickling
Keyword Expansion: Keywords Analysis
Pros and Cons of Pickling and Analysis Techniques

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Prove your Apple Search Ads Skills

Take SplitMetrics Professional Exam for Search Ads and get proof of your skills and knowledge to share with your boss, colleagues, and friends. Exam contains 100 multiple choice questions and will take about 120 minutes to complete.

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