Lesson 6

Semantics-Based Account Structure

This lesson dwells on building an Apple Search Ads account structure that scales, generates bigger profit and undiluted performance reports. Explore how to set up a semantics-based structure, how to spread keywords across ad groups, and manage budget and targeting.

Plus, the lesson covers an advanced way of account slicing based on key Apple Search Ads audiences.

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Lesson Contents

Why build a proper Apple Search Ads account structure?
Things to consider when setting up an account structure
- Campaign goals
- Countries and regions
- Ad relevance
- Past performance
- Budget management
- Audience segmentation
Semantics-Based Account Structure
- Brand Campaign
- Generic campaign
- Competitors campaign
- Discovery campaign
- Proxy campaign
- Managing budget for semantics-based account structure
Account structure segmentation by audiences

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Prove your Apple Search Ads Skills

Take SplitMetrics Professional Exam for Search Ads and get proof of your skills and knowledge to share with your boss, colleagues, and friends. Exam contains 100 multiple choice questions and will take about 120 minutes to complete.

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