Lesson 8

How to Optimize Performance in Apple Search Ads

Want to make sure you buy ads that bring in revenue? Metrics optimization is about measuring and improving the performance of your funnel at any level so that your Apple Search Ads spend gets returned with profit.

In this lesson, we deconstruct key metrics – CPA, ROAS/ROI, CPT, Conversion Volume and Conversion Rate – and optimization techniques that will help you streamline your Apple Search Ads campaigns performance.

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Lesson Contents

Why track and optimize Apple Search Ads metrics
Cost-per-action
- How to optimize CPA in Apple Search Ads
Return on Ad Spend (ROAS) & Return on Investment (ROI)
- How to optimize ROAS in Apple Search Ads
- True ROI/ROAS in Apple Search Ads
Cost-per-tap (CPT)
- How to optimize CPT bid
Conversion Volume (CV)
- How to optimize Conversion Volume
Conversion Rate (CVR)
- How to optimize Conversion Rate
Key takeaways

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Prove your Apple Search Ads Skills

Take SplitMetrics Professional Exam for Search Ads and get proof of your skills and knowledge to share with your boss, colleagues, and friends. Exam contains 100 multiple choice questions and will take about 120 minutes to complete.

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